RAPID PROTOTYPING

MAKE INFORMED DECISIONS FASTER

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WE’LL TURN YOUR IDEAS INTO PROVEN SOLUTIONS IN JUST SIX WEEKS.

THIS IS NOT A DRILL!

Don’t get bogged down by slow internal approvals or complex sign-off procedures. We operate outside your usual constraints to help you move quickly.

  • If you’re looking to test new campaigns or concepts, we provide the insight you need to make great decisions faster. 

“The depth of their insights and recommendations gave us a clear understanding of how to move forward and successfully deliver.”

Joshua Eggleston, Huru

HOW WE DO IT:

Our prototyping process has three main stages and multiple pivot points.

QUALITATIVE TESTING

  • We put together a bespoke virtual audience panel providing instant feedback on raw ideas

  • We improve and pivot ideas – through in-depth video interviews

  • You see the panel’s feedback through vox pop video clips, showing how people genuinely feel. We don’t just tell we show.

  • Each session leads to immediate pivots and refinements to build better, stronger ideas.

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QUANTITATIVE TESTING

  • Using a digital platform, we survey a bigger audience to gather additional data points. Participants are screened to fit the target market.

  • We test your ideas against a real benchmark to see how they measure up.

  • In this phase, we refine and optimise the concepts even further, ensuring the strongest version of your idea makes it through.

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SMOKESCREEN TESTING

  • We test the final ideas on your Meta accounts in live digital marketing. Here’s how: 

  • We create and run Meta  experiments with your target audience using optimised copy and imagery.

  • Measure click-through rates, shares, and comments, giving you a clear picture of the best idea.

  • You have a clear winning idea – backed by data.

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STRONG WOMAN CHALLENGE

How Flying Cars helped the British Heart Foundation co-create a new 30 day challenge

WHY WORK WITH US?

We understand the pain of slow internal processes and endless hurdles. We’ve been there! Our approach prioritises speed, evidence and results.

  • Instead of guessing what to launch based on staff preference, you can be audience and data-led. 

  • No more delays: We move quickly, completing prototyping in just six weeks.

  • Actionable insights, not guesses: We show you how real people react to ideas, so you make decisions with confidence.

  • Data-backed decisions: Every idea is tested through qualitative, quantitative, and smokescreen methods.

  • Agile: We constantly iterate and pivot, avoiding delays caused by endless internal approvals.

MOVE FASTER, TEST SMARTER, AND MAKE DECISIONS BACKED BY REAL-WORLD DATA.

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COLLABORATIVE IDEAS

→

INSPIRED BY HUMANS

→

COMPELLING YOUR AUDIENCE

→

COLLABORATIVE IDEAS → INSPIRED BY HUMANS → COMPELLING YOUR AUDIENCE →

PROTOTYPING WORKS!

  • The Innovation team at BHF had some existing ideas for a Mass Participation event. They had prioritised the best but not tested or pivoted them.

    Here’s what happened»

  • The Macmillan innovation team had six ideas to test in the Wellness Space. Their target audience was Gen Z Women. Here’s what Senior Innovation Manager Rachel Murphy said about the project:

    “Flying Cars created prototypes from six ideas we’d created in-house before rigorously testing and pivoting them based on learnings. This gave us a clear and deep understanding of audience appetite and market scale. 

    The Flying Cars collaborative approach was impeccable, and their innovation expertise made the experience a joy for us.”

LET’S CHAT

Interested in finding out more?

INFO:

hello@flyingcarsinnovation.com

+44(0)207 157 9504

Zeeta House, 200 Upper Richmond Road, Putney, London, United Kingdom, SW15 2SH