RAPID PROTOTYPING

MAKE INFORMED DECISIONS FASTER

Drawing of a coffee cup with steam rising from it, in black and white line art style.
Blurred photo of a roller coaster with glowing blue lights at night, with a futuristic cityscape in the background.
GET IN TOUCH
Close-up of a white butterfly with black markings on its wings, perched on a branch with a blurred brown and green background.
A black Nike swoosh logo on an orange background.

WE’LL TURN YOUR IDEAS INTO PROVEN SOLUTIONS IN JUST SIX WEEKS.

THIS IS NOT A DRILL!

Don’t get bogged down by slow internal approvals or complex sign-off procedures. We operate outside your usual constraints to help you move quickly.

  • If you’re looking to test new campaigns or concepts, we provide the insight you need to make great decisions faster. 

“The depth of their insights and recommendations gave us a clear understanding of how to move forward and successfully deliver.”

Joshua Eggleston, Huru

HOW WE DO IT:

Our prototyping process has three main stages and multiple pivot points.

QUALITATIVE TESTING

  • We put together a bespoke virtual audience panel providing instant feedback on raw ideas

  • We improve and pivot ideas – through in-depth video interviews

  • You see the panel’s feedback through vox pop video clips, showing how people genuinely feel. We don’t just tell we show.

  • Each session leads to immediate pivots and refinements to build better, stronger ideas.

A white line drawing of a light bulb with a fabric thread inside, set against a black background.
White musical note and upward arrow on a black background.

QUANTITATIVE TESTING

  • Using a digital platform, we survey a bigger audience to gather additional data points. Participants are screened to fit the target market.

  • We test your ideas against a real benchmark to see how they measure up.

  • In this phase, we refine and optimise the concepts even further, ensuring the strongest version of your idea makes it through.

Black background with white diagonal streaks and smudges.

SMOKESCREEN TESTING

  • We test the final ideas on your Meta accounts in live digital marketing. Here’s how: 

  • We create and run Meta  experiments with your target audience using optimised copy and imagery.

  • Measure click-through rates, shares, and comments, giving you a clear picture of the best idea.

  • You have a clear winning idea – backed by data.

A smiling woman holding two light blue dumbbells, with a motivational message in red text that says, "Love your heart, like it loves you," and a small calendar icon indicating 31 days for a "Strong Woman Challenge."
A black background with a white oval outline, resembling a stylized or abstract shape.

STRONG WOMAN CHALLENGE

How Flying Cars helped the British Heart Foundation co-create a new 30 day challenge

VIEW CASE STUDY

WHY WORK WITH US?

We understand the pain of slow internal processes and endless hurdles. We’ve been there! Our approach prioritises speed, evidence and results.

  • Instead of guessing what to launch based on staff preference, you can be audience and data-led. 

  • No more delays: We move quickly, completing prototyping in just six weeks.

  • Actionable insights, not guesses: We show you how real people react to ideas, so you make decisions with confidence.

  • Data-backed decisions: Every idea is tested through qualitative, quantitative, and smokescreen methods.

  • Agile: We constantly iterate and pivot, avoiding delays caused by endless internal approvals.

MOVE FASTER, TEST SMARTER, AND MAKE DECISIONS BACKED BY REAL-WORLD DATA.

A black, stylized arrow pointing upwards and to the right with a curved tail.

COLLABORATIVE IDEAS

→

INSPIRED BY HUMANS

→

COMPELLING YOUR AUDIENCE

→

COLLABORATIVE IDEAS → INSPIRED BY HUMANS → COMPELLING YOUR AUDIENCE →

PROTOTYPING WORKS!

  • The Innovation team at BHF had some existing ideas for a Mass Participation event. They had prioritised the best but not tested or pivoted them.

    Here’s what happened»

  • The Macmillan innovation team had six ideas to test in the Wellness Space. Their target audience was Gen Z Women. Here’s what Senior Innovation Manager Rachel Murphy said about the project:

    “Flying Cars created prototypes from six ideas we’d created in-house before rigorously testing and pivoting them based on learnings. This gave us a clear and deep understanding of audience appetite and market scale. 

    The Flying Cars collaborative approach was impeccable, and their innovation expertise made the experience a joy for us.”

LET’S CHAT

Interested in finding out more?

INFO:

hello@flyingcarsinnovation.com

+44(0)207 157 9504

Zeeta House, 200 Upper Richmond Road, Putney, London, United Kingdom, SW15 2SH