Frequently asked questions.
Everything you always wanted to know about Flying Cars but you couldn’t find the right person to ask because we were hiding in a box.
What exactly does Flying Cars Innovation do?
We help charities and non-profits design fundraising campaigns that actually work. Think of us as the creative engine behind brilliant ideas, bold experiments, and new products that grow your impact and income.
We run innovation sprints, co-create campaigns, and prototype new fundraising products - all with your audience at the heart.
Translation: If your current fundraising has flatlined, we can help it take off.
Why the name "Flying Cars"?
Flying Cars is about the promise of the future that is yet to be realised. So work with us and we will take you into the future. Or something like that.
What is a fundraising innovation cycle?
It’s a fast-paced, structured process that takes you from a challenge to a testable campaign idea in about 4 months.
It includes:
Insight gathering from your audiences
Creative ideation and concept development
Prototyping and testing (often with real people)
Validation and refinement
No fluff. Just focused energy, collaboration, and clever methods to get results.
How long do your projects usually take?
A classic innovation cycle typically takes around 4–5 months - from discovery to a fully validated fundraising concept. But we also offer strategy sessions, and product launches that can run in a few weeks if you're in a hurry.
Do you only work with big charities?
No. We’ve worked with global household names and brilliant small teams. If you’ve got ambition, curiosity, and a desire to shake things up we can help
What kind of fundraising challenges do you help with?
Here’s a taste:
“We need a new regular giving product.”
“We do not have a strong community fundraising campaign.”
“We want to engage a younger audience.”
“We have insight, but we don’t know what to do with it.”
“We want a new virtual event"
“We have a strategic problem with our service delivery; can you help us co-create something more audience-led?”
“AI’s giving us FOMO — help.”
Can you help us go further using AI?
Oh yes. AI is part of our toolkit, not a gimmick. We’ll help you use it to:
Create content faster
Optimise campaigns
Personalise donor journeys
Generate new ideas
Do more with less (especially if your team is stretched)
We also offer AI strategy sessions and training, tailored to charities.
Can you train our team in innovation?
Yes! Through our Innovation Academy, we offer practical, no-jargon training in:
Innovation processes
Audience insight & co-creation
Prototyping & testing
Creative thinking
Using AI in campaign development
We make your team more confident, curious, and capable.
Can you help us test our fundraising ideas?
Absolutely. We specialise in real-world testing:
Quant Surveys
Qual user panels
Meta smokescreen tests
Digital prototypes
Because you shouldn’t launch anything unless you know your audience wants it
What makes you different from other agencies?
We are not just creatives or strategists — we’re fundraising innovation experts. Our work lives in the real world, not PowerPoint decks.
We are also friendly, curious humans.
We move fast.
We co-create with your audience AND you
We actually test things before you invest big.
We’re warm humans, not jargon bots.
We’ve got loads of experience working with charities of all shapes and sizes.
Who’s behind Flying Cars?
Flying Cars is run by Henry Rowling and Anne Race, both seasoned innovation experts with decades of experience in fundraising, product design, and campaign strategy. A diverse, talented team of co-collaborators supports us.
Where are you based?
We’re proudly London-based, but we work virtually across the UK (and beyond). Zoom, Mural, and AI tools enable us to work with anyone, anywhere.
Can we book a chat with you?
Yes please — we love a good natter. You can book a call here or just drop us a message. No pressure, no jargon, no hard sell. Just a friendly conversation about what you need.