FULL INNOVATION CYCLES
WITH OUR FULL INNOVATION CYCLE, WE CO-CREATE A UNIQUE FUNDRAISING PROPOSITION FROM SCRATCH.
At the end of our tried-and-tested 16-week methodology, you’ll have a new audience-led proposition ready for creative development and media planning. We’ll have done rigorous audience testing and you’ll feel excited about the idea and its potential.
If your Individual Giving Ask relies on a generic case for support that only works in Dialogue channels – Face-to-Face and door-to-door fundraising – we can help.
WE OFTEN WORK WITH COMMUNITY, MASS PARTICIPATION, INDIVIDUAL GIVING, INNOVATION AND PUBLIC FUNDRAISING TEAMS.
Together we’ve co-created products that raised millions of pounds and motivated hundreds of thousands of new donors to give.
How Dementia UK raised £2.1 million in a month starting with our Innovation Cycle method.
- Recruited over 25,000 brand new financial supporters
- The biggest ever single Facebook Challenge in the UK
HOW WE DO IT:
We take you through nine structured stages to raise your product development game. We…
Work with you to set an ambitious five-year goal and define the target audience
Conduct qualitative research using in-depth video interviews to understand your audiences pains, gains, and needs
Create a high volume of ideas using deep insight
Shortlist and agree the ideas to test
Co-create, pivot and stretch through qualitative, quantitative, and smoke testing
Maximise learning and engagement, working with your project team.
“We worked with Flying Cars on a detailed research project over a number of months. I was always impressed with their professionalism, flexibility to tailor the work and quality of the output. They are knowledgeable, hard working, honest and bright people that are fun to work with.”
Joshua Eggleston, Huru
WORRIED ABOUT STAKEHOLDER BUY-IN?
We have a great track record of gaining senior buy-in because we’re insight-led, take people on a journey, and the product’s potential is clear to everyone by the end. Time with senior stakeholders is built into each project.
ARE YOU?
Out of new ideas
Struggling to test quickly
Low on the confidence you need to innovate
Under big pressure to find a win?
IN 16 WEEKS YOU’LL BE:
OVERFLOWING WITH NEW IDEAS
SURE HOW TO PROTOTYPE AND TEST AT PACE
MUCH MORE CONFIDENT
DELIVERING WINS AND IMPACT
HERE’S THE THING:
We get results. Our fundraising products work and we guarantee you will have a unique fundraising idea you want to launch.
We bring senior stakeholders in at key moments so their buy-in is assured.
We have deep charity experience having worked with and for many different organisations.
Our clients give us amazing feedback! Read our Wall of Love here.
COLLABORATIVE IDEAS
→
INSPIRED BY HUMANS
→
COMPELLING YOUR AUDIENCE
→
COLLABORATIVE IDEAS → INSPIRED BY HUMANS → COMPELLING YOUR AUDIENCE →
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The team at Dementia UK wanted to increase their offerings to supporters in the community and physical challenges space. Together, we nailed it. We ended up creating the BIGGEST EVER single Facebook Fundraiser.
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Mental Health UK wanted to grow their individual giving portfolio to increase the number of regular givers and smash their growth targets. Together, we created a killer proposition that beat their best benchmark campaign by 123% and a campaign that left their fulfilment house in a panic.
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The Mass Participation and Events team wanted to galvanise thousands of people to get moving and raise millions by developing a walking proposition. With the team, we tested and pivoted ideas until we landed on the clear winner - Wellness Walks. A series of six walks has been launched with more to come!
“Working with Flying Cars has been an absolute pleasure. One of their standout qualities is their unwavering commitment to put the audience at the centre of everything they do. I highly recommend them to any organisation looking to drive meaningful change”
Peter Minogue, Innovation Manager, Dogs Trust
LET’S CHAT
Interested in finding out more?
INFO:
hello@flyingcarsinnovation.com
+44(0)207 157 9504
Zeeta House, 200 Upper Richmond Road, Putney, London, United Kingdom, SW15 2SH