AUDIENCE INSIGHT

GAME-CHANGING
DISCOVERIES

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UNDERSTANDING DEEP NEEDS

WE DIG DEEP TO DISCOVER WHAT DRIVES YOUR AUDIENCE TO ACT.

We offer audience insight as a standalone service, and also embed it into all of our full innovation processes. Great ideas start with a rich understanding of your audience. 

We carry out comprehensive qualitative and quantitative research into your present and prospective supporters

But we don’t stop there.

We use video research methods to let your supporters speak to you in their own words.

A man holding a sign at a protest or rally, surrounded by a crowd of people. The sign reads, "I see you, I hear you, I will not be silent," with red hearts on each side.
A black and white line drawing of a light bulb with a filament inside that resembles a flower in bloom.
Two elderly women sitting at a table in a cozy room, knitting and talking.
Three young girls with headscarves lying on the ground, one girl with her mouth open, the other two with neutral expressions, all looking at the camera.

WHAT IS INSIGHT?

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  • A discovery about the underlying motivations that drive people’s actions.

  • An unrecognised fundamental truth about people

  • A new way of viewing your supporters’ worlds that allows us to re-examine existing conventions and challenge assumptions.

“Flying Cars helped us develop our own ideas using qualitative and quantitative supporter research to produce a winning idea that not only meets our audience's needs but also meets our organisation’s goals.”

Callum Bergin, The Children's Society

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SENSITIVITY

We carry out all our research with care. Everyone on our team is empathetic and highly experienced in audience research.

We create a safe and trusting environment where audiences can share their hopes, dreams, worries and fears, which enables us to mine those nuggets of insight gold.

“The audience insight they captured was great for the product we were developing, but it went deeper than that. They helped highlight issues in our audience messaging that led to wider changes being made. The insights they captured helped bring this issue to life”

Peter Walters, Community Fundraising Team Leader, Tearfund

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LET’S CHAT

Interested in finding out more?

INFO:

hello@flyingcarsinnovation.com

+44(0)207 157 9504

Zeeta House, 200 Upper Richmond Road, Putney, London, United Kingdom, SW15 2SH