INSIDE SCOOP
How leading charities turn ideas into impact - and what YOU can borrow for your next campaign.
Here’s what’s coming next in the Flying Cars Innovation Series — a behind-the-scenes look at how bold charities are turning ideas into real impact.
WELCOME FROM HENRY
The kind of results that break spreadsheets
48,000 New Supporters
Over £250k raised
Over 4 : 1 ROI
WHAT’S NEXT?
You’ve just unlocked Week 1 of the Flying Cars Innovation Series.
Here’s what’s coming your way next:
Week 2: Behind-the-scenes case study — how we helped BHF 4× their ROI.
Week 3: Free Innovation Toolkit (our templates + frameworks).
Week 4: Invite to our 2026 Strategy Workshop (with early-bird perks).
WHAT WE ACHIEVED TOGETHER
The team at Dementia UK moved very quickly to get the campaign live and ‘The March Dog Walk’ was born.
It surpassed all expectations – even the wildest – and the nation’s dog lovers supported the cause in record numbers.
Over £2.1 million raised in a single month
More than 25,000 brand new financial supporters recruited to the organisation
The biggest ever single Facebook challenge in the UK
Winner of ‘Most Powerful Insight Using Research’ award from the Chartered Institute of Fundraising
“We worked with Flying Cars to introduce an insight-led approach to fundraising product development at Dementia UK. They really understood that we wanted this investment to pay off in the long term, and gave lots of advice on how to embed our learnings and secure buy-in from internal stakeholders. The first idea we piloted has been very successful and is something we wouldn’t have thought of had we not gone through the insight-led process.”
Joanna Sullivan, Head of Community & Events Fundraising, Dementia UK
