Posts tagged Insight
Beware the internal echo chamber - it does not give you insight into your audience and their lives

Don’t ask questions you don’t want to hear the answer to - and no - mercifully - this isn’t another piece about Brexit.

Three weeks ago I had the privilege of speaking at the Charity Comms seminar on The Innovation Mindset launching this fantastic free innovation guide . It was a really great event and I enjoyed playing a small part in the content on the day. One particular area I focused on that seemed to resonate was an example I gave talking about the dangers of listening to the internal echo chamber. People nodded their heads (pretty sure that was positive affirmation - not falling asleep), retweeted and talked to me about it afterwards. It’s an area I feel passionately about - so I thought I’d elaborate in a longer blog post.

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