Beware the internal echo chamber - it does not give you insight into your audience and their lives

Don’t ask questions you don’t want to hear the answer to - and no - mercifully - this isn’t another piece about Brexit.

Three weeks ago I had the privilege of speaking at the Charity Comms seminar on The Innovation Mindset launching this fantastic free innovation guide . It was a really great event and I enjoyed playing a small part in the content on the day. One particular area I focused on that seemed to resonate was an example I gave talking about the dangers of listening to the internal echo chamber. People nodded their heads (pretty sure that was positive affirmation - not falling asleep), retweeted and talked to me about it afterwards. It’s an area I feel passionately about - so I thought I’d elaborate in a longer blog post.

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How to be more Fortnite - 7 tips for nonprofits from the global video game

Unless you’ve been living in a cave for the last 18 months you’ll have heard of Fortnite. It’s the record breaking video game that amassed over 125 million players in less than a year. The world’s most popular game has earned the creators Epic games a £15 billion valuation. Incredibly the pivot that turned it from ‘quite popular’ to ‘record-breakingly massive’ - the new format Battle Royal - just took two months to develop.

Here are 7 lessons you can take from Fortnite into your non-profit working practices.

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